Learn the principles and best practices that support Ball State's digital presence. This course introduces participants to the University's web ecosystem, content strategy, and long-term content stewardship.
Content will include:
- Audience-focused content strategy
- Website analytics
- User experience best practices
- SEO fundamentals
- Content maintenance and stewardship
- The role of the University's website and your unit’s role within it
This training is one session of the Cardinal Brand Ambassador Designation offered through Marketing and Communications. To enroll in the full program, visit the ambassador designation page in Workday Learning. Multiple Sessions Available:
- Wednesday, November 4, 2026 | 10:00–11:00 a.m. | Student Center 301-302
- Wednesday, February 24, 2027 | 1:00–2:00 p.m. | Student Center Cardinal Hall A
- Thursday, April 8, 2027 | 10:00–11:00 a.m. | Student Center 301-302