The Art of Swag and Logos: Brand Licensing and Promotional Merchandise – Training

September 02, 2026
In this training, learn Ball State’s trademark guidelines, logo standards, swag approval process, and best practices for branded merchandise.

Content will include:

  • Trademark and logo usage
  • Swag ordering process
  • Use of the Athletics logo and Dancing Charlie
  • Approved vendors
  • Approval workflows
  • Best practices and common mistakes

This training is one session of the Cardinal Brand Ambassador Designation offered through Marketing and Communications. To enroll in the full program, visit the ambassador designation page in Workday Learning.

Multiple Sessions Available:

  • Thursday, September 17, 2026 | 1:00–2:00 p.m. | West Quad 305
  • Wednesday, February 17, 2027 | 10:00–11:00 a.m. | West Quad 305

Register in Workday Learning

For more sessions and learning opportunities, see the Learning and Development calendar.

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