Study purpose & Rationale: With the rise of E-commerce, especially during the COVID-19 pandemic, businesses need to pay particular attention to the role of opinion leaders in attracting new customers and turning them into loyal customers. This study empirically investigates the role of opinion leaders and the quality of their information in customer decisions.
Participants' rights: Participants must be 18 years of age or older. All responses will be kept confidential, and no identifying information will be collected. This survey is completely voluntary and it includes 30 questions.
Procedure: Before taking the survey, please watch at least 2 videos from Scotty Kilmer who is a Mechanic and YouTuber with over 5 million subscribers at https://www.youtube.com/@scottykilmer. He reviews cars and provides advice on purchasing various cars.
If you would like to participate in this survey, please follow the link below:
https://bsu.qualtrics.com/jfe/form/SV_6L3Y0xUxYfGFCnk
This study has been reviewed and approved by the Ball State University IRB: 2005863-1
Your participation is greatly appreciated!
Thank you,
Saeed Tabar, Ph.D.
Assistant Professor of Computer Technology
Miller College of Business
Ball State University
Muncie, IN 47306