The School of Journalism and Strategic Communication has a new topic for ADPR 398! The topic for Fall 2024 is "Digital Audience Development," which will focus on the concept "experience engineering."
During the semesters, students will have a hands on experience learning advanced approaches to audience development and content strategy, including leveraging customer data, dynamic content, mobile, social, and e-commerce marketing - all aimed at building personalized experiences for an audience.
For further information on this course, please email journclerks@bsu.edu or call the SJSC main office at 765.285.8200.