JOUR 413: Audience-Driven Media Leaders
Interested in being an editor in a newsroom? Or a director at a PR agency? This course is about getting your work seen, shared, and talked about.
Writing a compelling news story or an eye-catching campaign is only one part of the puzzle in our attention economy. You have to make sure your stories end up in front of the right audiences on the right platform at the right time. Learn how to make sure your stories, press releases, and campaigns rack up thousands of views, likes, and comments.
What you’ll do:
Build and run modern newsroom/agency teams
Lead creative + editorial strategy
Find and understand real audiences (not just “target demographics”)
Edit and shape content for platforms like TikTok, Instagram, and beyond
Turn stories and campaigns into reach, engagement, and impact
Learn from industry experts, including USA Today and NYT.
Open to all. MW 11-12:15 NEWS 413 CRN 14291
Contact Leo Caldwell for more information.