You are invited to participate in a research study on the role of online influencers (Opinion leaders) on customers' shopping behavior. The main objective of this study is to identify the main characteristics of an influencer that persuades customers.
Participants must be 18 years of age or older to participate. All responses will be kept confidential, and no identifying information will be collected. This survey is completely voluntary and will take approximately 3 minutes. In this survey, which includes 17 questions, you will be asked to express your level of agreement with statements evaluating your purchase behavior. Any participation would be greatly appreciated.
If you would like to participate in this survey, please follow the link below:
https://bsu.qualtrics.com/jfe/form/SV_0DsL7ADOdN8tfSK
This study has been reviewed and approved by the Ball State University IRB: 1956222-1
Kind regards,
Saeed Tabar, Ph.D.
Assistant Professor of Computer Technology
Miller College of Business
Ball State University
Muncie, IN 47306