Interested in finding out if Zombies can help motivate you to start an exercise habit?

May 05, 2021

“Exergames and Their Capacity to Influence Active Lifestyles”   

Study Purpose and Rationale  
The aim of this study is to examine the effects of storytelling used in a gamified mobile application to influence an exercise routine. It is hypothesized that the app Zombie’s Run! will positively affect mediating variables, such as enjoyment, autonomy, competence, immersion, and self-efficacy; which in turn would result in motivation to increase physical activity habits. 


  • To be eligible to participate in this study, you must be at least 18 years old and identify as a healthy adult between the ages of 18 to 65.
    A smart phone is also needed for this study, and you will be asked to download and use a free mobile app.
    You are not eligible for this study if:You currently exercise at least three times a week.
    You have medical factors that have caused a medical doctor to advise you against engaging in any physical activity.


  • Participants will be asked to complete a Qualtrics pre-survey that will take about 15 minutes to complete. Then, candidates will be asked to walk or jog for 20 minutes, three times a week for a total of four weeks. An exercise log will be provided, and each participant will be asked to complete the log each time they exercise. 
  • Participants while be asked to walk or jog once each week while listening to a story using the free mobile app Zombies, Run!  At the end of the four weeks, participants will be asked to respond to a Qualtrics post-survey that will take about 20 minutes to complete. They will also be asked to participate in a 20-minute interview.  
  • Participation in this study is voluntary, and participants have the right to stop the study at any time. 
    No form of compensation is being offered for participating in this study. 

If you're interested in participating, please take the following Qualtrics pre-survey:   

Also, please forward this to anyone you know who may be eligible!  


Thank you for your time and consideration.  
Heather Hunt 
Master of Art Candidate, Emerging Media Design and Development (EMDD) 
Ball State University, Muncie, IN 47306   
Faculty Advisor:  
Jennifer Palilonis, PhD  
Director, Emerging Media Design and Development (EMDD) 
Ball State University  
Muncie, IN 47306  

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