Explore Ball State's brand standards, messaging, and visual identity while learning how to align unit-specific communications with the University brand.
Concepts explored will include:
- Brand messaging and tone
- Colors, fonts, and graphics
- Brand style guide
- Logos and unit marks
- Marketing and Communications website
- “We Fly” brand positioning
This training is one session of the Cardinal Brand Ambassador Designation offered through Marketing and Communications. To enroll in the full program, visit the ambassador designation page in Workday Learning. Multiple Sessions Available:
- Wednesday, November 18, 2026 | 1:00–2:30 p.m. | Student Center Cardinal Hall A
- Thursday, January 21, 2027 | 1:00–2:30 p.m. | Student Center 301-302
- Wednesday, March 10, 2027 | 10:00–11:30 a.m. | Student Center Cardinal Hall A